First Day At Work

Following her introduction, Lin Qing set out to her own office room to acquaint herself with her new job.

While the company's focus wasn't solely on the entertainment industry, it boasted nearly 100 artists, along with their assistants and managers, making it a small to mid-level industry. The company's flagship assets were its TV stations, which aired both educational and generic channels. With these stations, they had made substantial investments in documentaries, movies, and TV series, and had also secured collaborations with major clients in the food, automotive, and various other industries for TV advertising.

In addition to this, they also had magazines and newspapers, making the marketing department vast and its projects seemingly endless. Her father, aware of her interests, wouldn't give her a job that would overwhelm her, and so he had entrusted her with this role. Manager Xiao assigned her projects related to a new reality show, a dating reality show specifically, with the hosts and several candidates to be selected from the company's artists.

Lin Qing was engrossed in reading the script, brainstorming interesting games, and formulating a compelling marketing strategy for this project.

Meanwhile, in another part of the office, two female colleagues were gossiping in the break room. Their expressions turned sour as they whispered to each other. "Have you seen that new woman in the company? I've worked here for 3 years, and they gave that position to a newcomer," one remarked.

The other responded, "Oh, you mean the creative director? She looks like a little vixen. I bet she's some kept woman or mistress of the company's bigwigs. Why on earth would they promote someone who just joined?"

"Yes, have you seen the brands of her clothes and her bag? She flaunts her sugar daddy with her nose in the air, not even giving face to Manager Xiao on her first day," the first girl added.

Lin Qing, on the other hand, was immersed in understanding the intricacies of the company and the marketing department. She was studying their previous strategies for reality shows and their advertising, aiming to devise an interesting and innovative concept for her first project.

She checked the Internet for various ideas of advertising for dating shows.

Well sadly the show she was working on, "Stars and Love," wasn't particularly groundbreaking, it was a bit cliché.

The show featured celebrities and idols living together in a luxurious mansion, participating in hilarious challenges, and spending their days lounging by the pool, playing games, and getting to know each other better. The mansion had every imaginable amenity, from a state-of-the-art gym to a movie theater. Lin also came across scripts that portrayed the candidates in a positive light, with singing, dancing, and acting competitions. It seemed more like a competition to determine who would make a better idol rather than a traditional dating show, but it was precisely what the fans of these celebrities wanted to see.

As the creative director, Lin Qing brainstormed various marketing ideas for the dating show and began preparing her presentation pitch.

In 2014, social media had already gained significant popularity, but search SEO was not as prevalent as it would become in 2024. Considering these, Lin Qing devised a range of innovative marketing techniques using social media, memes, short videos, and bloopers to attract a large young audience and keep them engaged.

Lin Qing came up with another idea to attract more audience and create a wow point, this idea was to select one fan of each celebrity in each episodes through an online voting pool on the show's website. This would gave fans an unprecedented opportunity to participate in the dating show and potentially enjoy a romantic dinner with their favorite celebrities.

All fans wanted to meet their idols , some were even fantasising to have a romantic moment with them so If this wasn't selling a sweet dream what was it?

Lin Qing's marketing strategies was not only targeted to young audiences or fans of the celebrities by utilizing social media platforms and creating engagable contents that will controlable go viral, the show would reach the general audience as well.

The use of memes and short videos were the actual sneaky point.

In these times memes weren't something entertainment industry used. It was popular amongst people but it wasn't a conventional method.

With them Lin Qing could market the show in entertaining way, making them highly shareable and increasing the show's reach.

Bloopers were also incorporated into the marketing strategy, providing a humorous and relatable aspect that resonated with viewers.

Overall, Lin Qing's marketing techniques were considered cheap but these ideas were innovative in this time.

Following the creation of her presentation, Lin Qing presented her ideas to the managers and other members of her team. Her proposals received a majority of votes, despite some dissenting opinions within the group but this didn't affect her since Lin Qing didn't care about opinions of others much.

Lin Qing felt a sense of satisfaction as she presented her first project, as it marked her entry into the world of business.