25 KiShin's unexpected advertisement on Television!

After the TV broadcasted the segment about arcade machines, people across Tokyo became aware of KiShin Electronics' arcade machines. Many individuals, particularly the younger generation, flocked to the malls and entertainment halls that featured KiShin's arcade machines. However, it became apparent that most malls and entertainment venues in Tokyo did not have these arcade machines.

In other cities across Japan, the situation was similar. While people in those cities had also heard about the arcade machines, they couldn't experience them firsthand because there were no KiShin Arcade Machines available in their respective cities.

The demand for arcade machines continued to grow, and KiShin profited as a result. Malls and entertainment halls in other cities also sought to acquire these machines.

Initially, they expected KiShin Electronics to sell the arcade machines at a high price due to it's popularity. However, they were surprised to find that KiShin was selling them at a lower price, around 300,000 or 250,000 yen each. The managers of these malls and entertainment halls couldn't figure out why, but they were happy with the pricing either way.

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Shin sat at the head of the long table in the meeting room, which had recently undergone renovations thanks to the company's increased revenue.

During the meeting, his employees provided updates on sales, recruitment efforts, and the recent developments within the company. They also discussed their upcoming product launch in Japan: Video Game Consoles.

A few days had passed since then, and KiShin Electronics had officially started producing video game consoles. Due to the company's expanded workforce and the spacious rental space, they had been able to employ a large number of workers and acquire various pieces of equipment. As a result, the production of video game consoles had increased significantly, and it wouldn't be long before they were ready to enter the market after thorough testing.

KiShin™ has also begun cartridge game production in its cartridge game factory.

The programmers have also commenced their work on game production programming. 

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Robert Johnson had taken a vacation to Tokyo, Japan. He had learned Japanese for business reasons and had a Japanese friend. During his stay, he led a fairly ordinary life, although he couldn't help but notice the occasional indifference and faint discrimination from some locals, especially older individuals, towards him as a foreigner. Nevertheless, he didn't let this bother him too much, as he had also encountered warm and kind locals. He even watched some news programs like the Japanese locals.

One morning, he watched a program about arcade machines and became intrigued. Arcade machines were originally created in his home country, the United States, but their popularity had been brief before a rapid decline. Those arcade machines were produced by television and telecommunications companies, which were electronic giants.

The initially optimistic investors soon became disheartened as the decline deepened. They had initially held hope, but their optimism gradually turned into sorrow as the value of arcade market stocks plummeted to rock bottom. They had lost their hard-earned money.

These arcade companies had been cross-listed on US stock exchanges, attracting investors from both local and international markets. Consequently, numerous investors lost confidence in the gaming industry. It seemed that the game market had never truly recovered after that devastating crash, which had left a lasting impact for many years.

Given this history, Robert was genuinely surprised to see that arcade machines had managed to capture the attention of so many people in Tokyo.

Robert's curiosity got the best of him, prompting him to head over to the nearby entertainment hall.

Upon entering, he noticed a bustling arcade section filled with many enthusiastic players. Eager to try the games displayed on the arcade machine screens, he eagerly approached the machines.

However, his excitement quickly turned into disappointment as the arcade area was packed with people, making it nearly impossible for him to get a chance to play.

Determined to enjoy some gaming action, he tried other malls and entertainment halls, only to face the same issue of overcrowded machines. He sighed in frustration, realizing that he might have to wait until students were back in school, but even then, young adults took over the arcade games.

Robert decided to try his luck in the early morning, and finally, he had an opportunity to play Super Mario. The experience was exhilarating, unlike anything he had felt when playing the basic Tetris arcade machines, which lacked attractive animations.

Super Mario offered a fresh and engaging experience, and before he knew it, he had used up all his Japanese 100 yen coins. Those who had been waiting for him to finish grew impatient, but Robert swiftly inserted another 100 yen coin, halting their attempts to take his place.

With a strong desire to continue playing, Robert considered exchanging his paper yen for more coins at the arcade section counter. However, as he stood up, a competitive crowd rushed to claim his seat, preventing him from returning immediately.

Robert found himself in a frustrating situation once again, unable to bear the wait. He sighed, recognizing one of the reasons why arcades had struggled to thrive: the limited availability of machines resulted in long waiting times. Players who finally got their chance were often reluctant to repeat the ordeal.

Feeling somewhat melancholic, Robert returned to his rented apartment. He couldn't help but reminisce about the joy of playing Super Mario. However, he reminded himself that he had only a week left in Japan, and he didn't want to waste his vacation waiting endlessly for a turn at the arcade machines. As a tourist, he had plenty of other things he wanted to experience, like savoring local specialties such as toriyaki, Japanese omelets, various types of ramen, and more. Robert decided to put the thought of Super Mario aside for now.

True to his plan, Robert explored Japan's culinary delights and visited scenic spots, including Tokyo Tower. Although inspired by the Eiffel Tower in Paris, Tokyo Tower had surpassed its predecessor in numerous ways. Not only did it serve as a broadcasting and communication hub, but it was also slightly taller than the Eiffel Tower. Tokyo Tower boasted a range of shops and restaurants on its observation deck, offering a more diverse experience for visitors. Moreover, it had been constructed with advanced materials, undergone renovations over the years, and adapted to technological advancements and evolving broadcast needs.

Robert was beginning to put the world of Super Mario behind him as he embraced his exploration of Japan. However, fate had other plans, as a commercial on an anime channel suddenly captured his attention.

On the television, a child rushed home and, after greeting his parents formally, hurried into the living room clutching what seemed to be a cartridge. He inserted it into a red and white device.

Seated in front of the television, he watched as the screen came to life, displaying an English letters logo,"[KiShin]" with a familiar jingle that caught Robert's attention. The scene transformed into a 2D pixelated world, and there it was, Super Mario Bros.

A narrator's voice on the television declared, "[Now the arcade is in the palm of your hand!]" The scene transitioned as the child replaced the inserted cartridge with a new one, revealing Pac-Man.

"[You can now play with freedom!]" intoned the deep Japanese narrator.

The child started playing as his parents entered the living room. He paused and turned slowly to face them. A pause filled the air, and then something unexpected happened: the parents joined the child in the game. The child handed a controller to his father, and they changed the cartridge to [Pro Wrestling].

The game started, featuring two characters engaged in a wrestling match controlled by the child and his father using their controllers. Laughter filled the room as the child and father enjoyed themselves, while the mother watched with a warm smile. It was a heartwarming family scene.

"[Play the games of the century!]" proclaimed by the narrator as the KiShin logo, slowly appearing on the screen. The narrator concluded with enthusiasm, "[Now you can play with power!]"

On the screen's text, it read, "(Available in several stores and malls in Tokyo on July 25, 1990!)"

Robert dropped his chopsticks into his bowl of ramen as he stared wide-eyed at the television.