172 Jurassic Park marketing

While KiShin's latest products, including SKES, Gameboy, its video games, and accessories, along with the KRS, a partnership with Rebolt Technology, were taking the market by storm in Japan, Asia, and the USA, KiShin Pictures, a subsidiary of the company, began marketing its first film, 'Jurassic Park.' This all started in New York's Times Square in 1992.

Although the Times Square of 1992 was not as famous as it is in Shin's previous life, it was already a bustling commercial hub with numerous people. Several high-rise buildings in the area featured billboards, and while they couldn't quite match the fame of the Times Square in Shin's previous life, the 1992 Times Square had its fair share of billboards.

As people walked through the bustling crowd, some were captivated by what was displayed on these billboards. A few individuals, accompanied by their friends, pointed at a specific billboard in the distance and exclaimed, "Isn't that KiShin?"

On these billboards, a KiShin Merchandise advertisement was showcased, featuring the KiShin Merchandise Logo and a dinosaur toy displayed on the screen. The toy was enclosed in a 'Jurassic Park' box, designed uniquely to correspond with KiShin Pictures' inaugural film project.

The few people who curiously glanced at the billboards displayed mixed expressions. Some furrowed their brows, and others appeared confused.

Although the 'Jurassic Park' film project had garnered some attention and criticism in Hollywood, most people in the United States were still unaware of it.

Among the few individuals in Times Square who had seen the KiShin advertisement on the billboards and knew about the 'Jurassic Park' film project of KiShin Pictures, their brows furrowed as they pondered, "Has KiShin already produced toys for 'Jurassic Park' before its release?"

For most people who were familiar with KiShin but had no knowledge of their 'Jurassic Park' film project, confusion prevailed. Some of them discussed with their friends, questioning, "Jurassic Park? Dinosaur toys? What is KiShin planning to do by selling these things?"

One person speculated, "Well, maybe it's a new Pokémon, perhaps?"

To which another responded, "That's one frightening Pokémon..." with a third chiming in, "Yeah, I thought Pokémon were supposed to be cute and beautiful..."

Some people engaged in discussions with their friends, and a few who were familiar with 'Jurassic Park,' a film project by KiShin Pictures, simply explained to their less-informed friends, "That dinosaur appears to be related to the movie KiShin Pictures is making, 'Jurassic Park.'"

A KiShin video game fan exclaimed, "KiShin movie!? Why haven't I heard of it before?"

Those who received their friends' explanations about 'Jurassic Park,' the film project by KiShin Pictures, were genuinely surprised.

With the 'Jurassic Park' dinosaur toys being advertised in the USA market, many people grew genuinely curious, noticing KiShin's concerted efforts in marketing these 'Jurassic Park' branded dinosaur toys.

Numerous individuals visited KiShin's physical stores to purchase the 'Jurassic Park' dinosaur toys, and word about 'Jurassic Park' quickly spread throughout the USA.

The Big Six film studios were aware of KiShin's marketing strategy, but they had completely forgotten that they owned a toy company capable of translating their franchises into toys. They didn't anticipate that KiShin would invest a substantial amount of funds to market their upcoming first movie within the toy industry. Considering that KiShin had stocked a significant quantity of 'Jurassic Park' toy units, including action figures, playsets, and vehicles, it was clear they were going all in.

However, KiShin had more up their sleeve. KiShin Merchandise also had 'Jurassic Park' clothing, even though KiShin Pictures' 'Jurassic Park' film had not yet been screened in cinemas. KiShin had already taken a significant financial risk.

Some other companies, speculating that KiShin's 'Jurassic Park' would be a massive failure, estimated that KiShin had spent millions of dollars on this marketing venture.

Yet, what they probably didn't anticipate was that Shin, the founder and CEO of KiShin, had personally funded the marketing of 'Jurassic Park' to the tune of tens of millions of dollars.

KiShin had proposed collaboration deals with various restaurants for the future adaptation of 'Jurassic Park' themed foods, and plans were already in the works.

However, as only a few people purchased 'Jurassic Park' toys and clothing, KiShin Merchandise started to incur losses. But since Shin's initial plan focused on the production of 'Jurassic Park' toys and clothing for marketing purposes, it had already served its intended function if 'Jurassic Park' became known to ordinary Americans.

Meanwhile, the financial losses suffered by KiShin due to the production of 'Jurassic Park' toys and clothing brought satisfaction to some individuals, including the Tora higher-ups and the Suzuki brothers, Shiko and Seki, as well as their uncle, the current Vice President of the Suzuki Group.

These individuals believed that KiShin's actions were extremely foolish and served no purpose other than to hemorrhage money, a decision that appeared undoubtedly unwise.

While they acknowledged that KiShin's marketing strategy was aimed at promoting their first film, they held the belief that 'Jurassic Park' was rather unimpressive. To them, it was essentially a frivolous and absurd movie.

In Hollywood, film critics expressed their disapproval of KiShin's marketing efforts for 'Jurassic Park.' They criticized the fact that KiShin had squandered a substantial amount of money on a film that, judging by its storyline, appeared both ludicrous and senseless. There were doubts about whether people would even bother watching it. These critiques extended beyond KiShin financial mismanagement, targeting the film's overall quality.

Meanwhile, the Big Six, with a particular focus on Warner Bros. and Universal Studios, eagerly awaited the release of the upcoming film 'Jurassic Park' in cinemas. They had already anticipated the film's potential failure, which is why they didn't obstruct the negotiations between KiShin Pictures and Savoy Pictures for the distribution of 'Jurassic Park' in theaters and on home video.

The Big Six didn't hold Savoy Pictures in high regard. While it had some recognition in the film industry, it wasn't part of the elite Big Six, and thus, it wasn't seen as a significant competitor.

On the other hand, KiShin Pictures collaborated with Savoy Pictures. Since KiShin Pictures was a subsidiary of a rapidly growing company that might have already surpassed Savoy Pictures in stature, the CEO and executives treated KiShin Pictures as an equal partner in their collaboration, aiming to help distribute 'Jurassic Park' in cinemas and through various media.

Savoy Pictures was initially hesitant, Savoy Pictures received a copy of 'Jurassic Park' from KiShin. After watching the film, they were pleasantly surprised and saw its potential. As a result, they agreed to collaborate with KiShin Pictures.