Chapter 22

With Wang An Computer entering the scene, the intertwined dynamics between the two major IT giants, Wang An and White Software, create a complex scenario within their vast company structures. The blue giants find themselves at a crossroads, uncertain about their stance on embracing personal PCs, given the disruptive force that White Software represents.

The minicomputer, while still relevant in database operations, faces the winds of change as users begin to explore personal PCs, sparking a revolutionary shift. Small and medium-sized enterprises, in particular, gravitate towards the evolving landscape, leading to a dilemma for the established giants.

In a post-2000 era, resolving such dilemmas might involve a straightforward solution of acquiring potential competitors. However, in this period, the Department of Justice's vigilance curtails aggressive tactics, preventing any attempts to crush competitors through questionable means. The intricate legal landscape discourages the giants from pursuing such ruthless strategies.

The significance of software companies has undergone a paradigm shift. Previously overshadowed by hardware manufacturers, they now occupy a pivotal role in the evolving IT industry. White Software's success prompts a reevaluation of the importance of software, and the giants find themselves entangled in the changing dynamics of the market.

Accurate market positioning emerges as a critical factor. While Apple's initial focus on personal PC enthusiasts proved suboptimal, the advent of White Software alters the landscape. Qiao Dashen, a representation of the anti-mainstream culture, adds a unique perspective. His advocacy for more innovative and cool products challenges the status quo, reflecting the changing preferences within the industry.

Amidst the burgeoning success of White Software, the company's expansion into the European market adds another layer of complexity. Wall Street elites grapple with the underestimated value of White Software, realizing that intricate patent traps safeguard its position. The unexpected success of this venture prompts a reevaluation of the software's worth.

William White's strategic vision becomes evident as he appoints Tom, a non-IT background professional with marketing expertise, as the CEO. This unconventional decision underscores the importance of innovative marketing strategies in maintaining a competitive edge.

As investment banks seek opportunities to invest in White Software, the rejection highlights the company's confidence in its future prospects. William White's refusal to entertain current valuations signifies a belief in the company's increasing value over time.

Returning to Texas, William White finds solace in the familiarity of his farm. The impending visit from the Bush family, known for their economic strength and political ties, adds an interesting dimension to the family dynamics. The White family's historical stance of non-participation in political affiliations becomes a point of interest, emphasizing the changing perception of William White's influence in the region.