CHAPTER 121

A week later, the popularity of "Looking for the Qin" finally started to wane, with daily sales dropping to a total of 70,000 sets, including 30,000 in Southeast Asia.

Over the course of these days, "Looking for the Qin" had achieved remarkable sales, totaling over 800,000 sets sold. This included 380,000 sets in Southeast Asia, 320,000 sets in Hong Kong, and 100,000 sets in Taiwan, bringing the total to 1.6 million copies.

At a single ex-factory price of three Hong Kong dollars per copy, the total sales revenue from "Xun Qin Ji" during this period amounted to 4.8 million Hong Kong dollars. Xia Yu's company had earned at least 2.4 million Hong Kong dollars in gross profit, a significant windfall.

The situation of backorders had ceased to exist, as new orders had started to decline after a sharp increase. Currently, the number of new orders per day had reached 80,000 sets. With a maximum printing capacity of 250,000 copies, there were still 90,000 copies of printing capacity available, which had been allocated to print "Economics" magazine.

During these days, the sales of "Jiuding Daily" in Southeast Asia had been nothing short of exceptional, breaking records. Starting from 280,000 copies on the first day, the numbers continued to climb: 300,000, 330,000, 350,000, 370,000, and finally, reaching 380,000 copies. As of the previous day, the total sales of "Jiuding Daily" in Southeast Asia had surpassed 400,000 copies, surpassing "Sing Tao Daily's" record of 360,000 copies. "Jiuding Daily" had achieved a lead of 40,000 copies in sales.

While it was true that "Jiuding Daily" hadn't claimed the top sales position in many countries and regions, it had consistently secured a spot in the top three, with a good chance of rising to the top in every location. Nevertheless, local newspapers had their own advantages to compete with "Jiuding Daily," and it wasn't always straightforward.

For now, "Jiuding Daily" had established itself as the dominant Chinese newspaper in the world, excluding mainland China, where "People's Daily" was the undisputed leader.

...

This surge in sales was undoubtedly attributed to the momentum generated by "Xun Qin Ji." Moreover, the success of "Jiuding Daily" had a reciprocal effect on "Xun Qin Ji," enhancing its influence and boosting its sales. All these benefits flowed back to Xia Yu's company since both publications belonged to him.

With the sales of "Xun Qin Ji" now in a stable phase, Xia Yu turned his focus to "Economics" magazine. The timing was perfect, with "Jiuding Daily" still enjoying high popularity and sales. This synergy between the two publications would not only elevate the magazine's profile but also strengthen the foundation of "Jiuding Daily."

This strategic timing was poised to yield substantial benefits.

...

Once there was surplus production capacity at the printing plant, Xia Yu promptly arranged for the printing of "Economics" magazine and initiated a comprehensive marketing plan.

Drawing on his extensive experience, Xia Yu knew how to ignite the curiosity and desire of customers. He began the cooperative promotion of "Jiuding Daily."

Two days ago, the front page of "Jiuding Daily" featured a striking sentence, enlarged and bold: "Do you know which is the largest company in Hong Kong?"

Many readers initially dismissed it as a frivolous move by the "Jiuding Daily" editor-in-chief, assuming it was a waste of valuable front-page space. However, the intriguing question piqued the curiosity of many, leaving them eager to see what the newspaper had to say.

It wasn't just readers who were interested; other newspapers in the region quickly caught wind of the unusual front-page feature. They knew that "Jiuding Daily" wouldn't make such a move without a good reason, so they sought to uncover the newspaper's intentions.

Their inquiries led to the revelation that Jiuding Newspaper Company was preparing to launch a financial magazine titled "Economy." This disclosure was part of Jiuding Newspaper Company's marketing strategy, designed to generate interest in "Economics" magazine.

While other newspapers were confident that their own sales wouldn't be impacted, they recognized the value of reporting on Jiuding Newspaper Company's latest venture. The news was worth covering, and if they didn't do it, another newspaper surely would. Furthermore, it could potentially boost their own sales.

For Xia Yu, this was a strategic move. Even if other newspapers gained from the promotion, it ultimately helped create buzz around "Economics" magazine, which was part of his media empire. The benefits of the magazine's success would eventually return to him.

...

With the printing plant's additional capacity, Xia Yu continued the production of "Economics" magazine and continued the cooperative promotion with "Jiuding Daily." This timing was fortuitous, as "Jiuding Daily" was still riding a wave of popularity.

Not only could "Economics" magazine benefit from this, but the strong sales of "Jiuding Daily" could also be further boosted by the magazine's introduction.

This strategic approach was set to yield substantial gains for Xia Yu and his media empire.