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"Every (assembly) company will charge you up front for a kit because they need to make sure they have continuity of materials and, also, they can save money by buying in bulk. Unfortunately, that's the very thing that makes it so easy for the not legitimate ones to bamboozle people," said Christine Durst, CEO and co-founder of Staffcentrix, which runs RatRaceRebellion.com.

RatRaceRebellion.com screens up to 5,000 work-from-home jobs everyweek. For every 59 jobs it investigates, Durst said, only one proves legitimate. Durst said her Web site has not only looked into New England Crafters and its employment practices, but she's visited its storefront in Torrington, Conn.

"In their case, they are legitimate," she said. 

New England Crafters owner Cheska Arnone said she initially gave out her starter kit for free, but most people took off with the supplies and didn't do the work. Charging, she said, was the only way to ensure people were serious about working.

"After 250 pieces, I know you're going to stay with the program," she said.

She said she tells everyone that at-home assembly is not a way to get rich quick, or even a way to get rich at all. Assemblers earn $1 to $2 for each finished item. The company's original sheep ornament, for example, pays $1. After years of practice, Arnone can put together about 12 sheep in an hour. Most people, she said, can't do it nearly that fast.

She's adamant that her business is not a scam. But neither is it easy money.

"We never tell people they can make even $12 an hour," she said