Chapter 127: Corn Tortillas Instead of Burgers

Corn tortillas, slices of bread. Chicken wrap, hamburger.

Biting into the chicken and pork wrap made by Trifari, Carter pondered.

As a banker in an agricultural state, Carter's office was never lacking in information about the American agricultural industry. Naturally, he understood that choosing corn tortillas as the main ingredient would be much more economical than using slices of bread.

After all, the main ingredient of bread is wheat, and although the United States ranks third in wheat production worldwide, American land is not suitable for growing wheat.

Just like whisky, which originated in Scotland, primarily uses barley. In America, barley turns into rye, and then into corn.

Compared to wheat, corn and soybeans are the core of American agricultural production. The annual production of corn is usually about six times that of wheat, ranking first in the world.

With high quantity comes low price. Therefore, theoretically, the money for buying a portion of wheat flour is enough to buy six portions of corn flour!

Wow! Using corn tortillas for wraps seems to have the potential for overtaking in the corners!

First of all, if his own store is not scaled, then in the procurement of ingredients such as pickles, as well as sauces like salad dressing, the cost is definitely higher than those large-scale chain stores like McDonald's.

This also means that if he makes hamburgers himself, there is actually no price advantage. It is even a disadvantage. So, in this case, his brand is not as well-known, the cost is not as low, the quality management... not to mention, how can a small workshop compete with big companies?

The only hope lies in the uniqueness of taste. Unfortunately, Burger King is currently aggressively promoting their burgers as being customizable to meet individual taste preferences.

Even more unfortunate is the fact that compared to the seemingly upscale and international McDonald's, Burger King, which is quiet in the eyes of many people, poses the biggest threat. Because their birthplace is in Florida, just below Georgia. That is to say, Georgia is their first stop before they expand to the rest of America.

This kind of forward position is naturally a market that Burger King cannot afford to miss. In the battle between these two hamburger fast food giants, while Carter is in Georgia, opening a hamburger shop at Burger King's doorstep.

Isn't this somewhat provocative?!

However, the corn tortilla seems to be different. First of all, the cost is low. The cost saved on the main carbohydrate can completely offset the cost of ingredients and sauces. At least for now, it won't make his prices non-competitive. As for the future...

The future is for the future to decide!

Chewing on the pork wrap, Carter's eyes brightened more and more. Then when he came back to his senses...

"Ugh! What is this? Pickles with Thousand Island dressing? Are you guys pregnant? You can eat sour things so much. You might as well change the cheese to Monterey Jack cheese, it would be even more sour!"

In his previous life, Carter was particularly averse to sour flavors. Just biting into a slightly unripe orange would make his face scrunch up. This life's Little Black also coincidentally inherited this aversion to sourness.

Before, his attention was not on this food, but now that he tasted it, Carter couldn't stand it.

Originally, pickles were sour enough, and with the sweet and sour Thousand Island dressing, this double dose of sourness was truly a delicacy that Carter couldn't stomach.

"Is it really that exaggerated?"

Seeing Carter's exaggerated reaction, Trifari murmured as he took the remaining half of the meat wrap from Carter's hand. He didn't mind it, and directly stuffed it into his mouth.

"Well, it's okay. It's indeed a bit sour, but not as exaggerated as you said, right?"

Chewing on the wild boar wrap, Trifari commented as he tasted it.

"I can't help it with the Thousand Island dressing. At that time, you can change it to ranch dressing, mainly because these pickles are relatively expensive. We usually don't buy them. We usually use Thousand Island dressing to replace the taste of pickles. The taste overlaps a bit, you're right. I should switch to ranch dressing and then change the cheese to Monterey. That way, the taste should be just right!"

"Look at you. Are things really that difficult lately? Can't even afford cucumbers? Your leaf business..."

Listening to Trifari's audible commentary, Carter couldn't make any comments about the taste. Living in America for nearly a year, Carter gradually realized that his taste was not representative at all in America.

For example, Carter loved spicy food in his previous life. This habit carried over to today's mindset, making Jenny slowly try to change the beef stew into something with peppers and onions, to satisfy his desire for spiciness while suppressing the disliked fishy taste.

However, Carter found out that the beef stew, which had been changed by Jenny, was almost always enjoyed by himself. Melissa and Jenny barely ate any, and at first, Carter thought they were trying to maintain their figure. But after a while, Carter noticed that whenever they made beef stew, their appetite would increase dramatically.

When he first noticed this, Carter realized that his taste in America was somewhat peculiar. In a broad observation, and even in Trifari's reaction just now, Carter could roughly guess that the taste of the American public should lean towards sweet and sour. Moreover, the fishy taste, most Americans are not afraid of, and some even like this taste.

Just like the piece of wild boar meat in the wrap just now, without brushing it with barbecue sauce, completely unable to suppress the meaty taste. But now Trifari is enjoying it twice as much~

The two hadn't even left the kitchen yet, and Trifari had already devoured a meat wrap in three bites.

"It's not that you're craving it now, who would be willing to buy it? Even if you buy some, it's only enough to make yourself feel a little better. In times like these, only two types of people will buy a lot of leaves."

Swallowing the meat wrap, Trifari satisfiedly grabbed a beer from beside him and took a sip before saying leisurely.

"One is rich people, and the other is people who want to die. Unfortunately, there aren't many of either of these types of people in Douglas right now."

People who want to die probably just can't hold on anymore, so they make themselves happy for a moment and then hit the road. At first, Carter was a little surprised. Can't people who sell leaves have money? But after hearing Trifari's words, Carter could only pat the other's shoulder:

"Endure for another two years! By the way, what do you think of corn tortillas? How's the audience for it? I see that most people only eat it occasionally, and even fewer eat it up north. Can it compete with hamburgers?"

"Competitiveness is relative! Here, have a drink!"

Twisting open a beer bottle from the ground and handing it to Carter, Trifari took a sip. It seems that now even Trifari and the others find it hard to get a hold of beer freely.

"In normal times, these corn tortillas would definitely not compare to soft wheat bread. But what environment are we in now? Cheap and filling is the fundamental factor, while taste becomes secondary."

"That's something to consider later! The folks up north might not know, but down here in the south, based on what I've seen around Wekros and Valdosta, supermarket sales of corn flour have been doing pretty well."